Brand story:
- In 1906, when Mr. William J. Riley was observing chickens in the yard, he found that the chickens' three claws could keep their balance. He applied this new inspiration to the design and development of arch supports, and the name New Balance came into being.
- In 1956, Paul and his wife bought New Balance from Mr. Riley. Since then, shoe manufacturing has developed into the company's main business with steady growth.
- In 1960, New Balance produced the "TRACKSTER" series of sports shoes, which was the world's first sports shoe that could provide multiple widths of lasts, which became a pioneering move in the shoemaking industry.
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EM Sneakers New Balance 2002R Gore-Tex Castlerock
EM Sneakers New Balance 1906R White Rain Cloud
Our Efforts
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